Meet Amy Kerti – Founder of Empatia Specialist Dementia Coaching

I'm Amy Kerti, a Dementia Specialist Nurse and Mental Health Nurse with over 20 years of experience across clinical care, academic research, education, and national service development. My work has always focused on improving life for people with dementia and their families.

As a Coach, I bring a unique blend of practical insight, advanced education and emotional support. I’ve led the development of four Admiral Nurse services — including a national service for young people with dementia at Imperial College London — and worked as a Consultant Nurse shaping dementia care, policy, and training across the UK.

With an additional BSc in Psychology and MSc in Cognitive Neuroscience, my approach is grounded in evidence and empathy.

I created Empatia to offer consistent, expert dementia support — helping families build the skills, resilience, and connection needed to face change with confidence.

a female dementia coach wearing a black shirt and a colourful necklace
a female dementia coach wearing a black shirt and a colourful necklace

Specialist Dementia Support Explained

Who I Work With

  • People living with dementia

  • Those supporting or caring for someone with dementia

  • Couples and families navigating changes together

What Makes This Different

Most dementia support focuses on:

  • Practical care

  • Basic information

  • Diagnosing

There is limited support available for:

  • Distress and behaviour changes

  • Relationship strain

  • Emotional impact and adjustment

  • Support at every stage of illness

This is where I work.

How I Support You

I help you to:

Make sense of what’s happening
Understand symptoms, behaviour changes, and how dementia is affecting everyday life.

Respond differently when things feel difficult
Learn practical, calm approaches that reduce distress, conflict, and escalation.

Stay connected as things change
Protect relationships, roles, and identity — even as dementia progresses.

Manage emotional strain
Work through stress, guilt, frustration, and the ongoing impact of change.

Feel more confident and in control
Develop the skills and understanding to navigate challenges as they arise.

Plan ahead with clarity
Make decisions and adjustments early, so things feel less reactive and overwhelming.

Flexible, Personalised Support

Support is tailored to your situation — not a fixed programme.

  • National and international: Online sessions

  • Northamptonshire & South Leicestershire: Home visits or community sessions

  • Outside this area: Travel available with an additional fee

Access specialist support wherever you are, in a way that works for you.

What to Expect Initial Assessment

We begin with an in-depth session (90 minutes) to understand:

  • How dementia is affecting daily life

  • Changes in behaviour, communication, and relationships

  • The emotional impact on everyone involved

  • How to manage these changes alongside everyday life and its pressures

This creates a clear, personalised understanding of what’s happening — and what we can work on adapting.

Ongoing Support

Follow-up sessions focus on practical change and emotional support over time, including:

  • Understanding and responding to behaviour and distress

  • Building confidence in managing day-to-day challenges

  • Working through stress, grief, and complex emotions

  • Strengthening relationships and communication

  • Planning ahead in a realistic, manageable way

The Outcome

  • Less distress and fewer difficult situations

  • Improved communication and connection

  • Greater confidence in what you’re doing

  • More stability and clarity moving forward

Contributions to Dementia

Dementia Services

Imperial College London Young Onset Dementia service A report for the Andrée Griotteray White Charitable Trust

Young-onset dementia; examples of post-diagnostic support across London

Bupa maps out support for those with a recent diagnosis of dementia

Patients who ‘Walk With Purpose’: Developing clinical guidance

Social Care Online | Working 'beyond the walls' of dementia care homes

Press Articles

Betsi Cadwaladr University Health Board
Newly recruited Consultant Nurses aim to help the health board deliver gold-standard dementia care

Betsi Cadwaladr University Health Board
Consultant Dementia Nurses

North Wales Pioneer
New Betsi Cadwaladr recruits wanting to take dementia care to the next level are keen to hear from families

Betsi Cadwaladr University Health Board
International Women's Day 2022 – Meet some of the inspirational women working for Betsi Cadwaladr Health Board

Dementia UK
The need for greater age-appropriate support

Dementia UK
Jolyon’s story: "My Admiral nurse made me realise that I needed to take care of my mental health"

Dementia UK
Steve’s philosophy on caring

Publications

Nuzum, E., Medeisyte, R., Desai, R., Tsipa, A., Fearn, C., Eshetu, A., ... & John, A. (2024). Dementia subtypes and suicidality: A systematic review and meta-analysis. Neuroscience & Biobehavioral Reviews, 105995.

Kerti, A (2024). Communication and Dementia. What You Really Want to Know About Working with Dementia: Real Issues and Expert Advice. London and Philadelphia. Jessica Kingsley. pp 63 to 76

Desai, R., Tsipa, A., Fearn, C., El Baou, C., Brotherhood, E. V., Charlesworth, G., ... & John, A. (2024). Suicide and dementia: A systematic review and meta-analysis of prevalence and risk factors. Ageing research reviews, 102445..

Salmoiraghi A, Kerti A. Is Attachment Theory the Answer to a Complex Healthcare System? BJPsych Open. 2022 Jun 20;8(Suppl 1):S111–2. doi: 10.1192/bjo.2022.337. PMCID: PMC9378023.